Hi. My name is Yan Herasimovich

I am a Principal Product Designer at one of the world's largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.

I am a Principal Product Designer at one of the world's largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.

Hi. My name is Yan Herasimovich.

I design digital products, build and lead design teams and optimise processes.

Have been doing product design for the last 14 years, have worked for multiple billion dollar companies, as well as for some small startups.

I mentor designers, managers and startups, so now I'm in the top 3 of 130+ design mentors on Solvery mentoring platform.

I have a blog Designolog in the top 20 most cited public Telegram channels about design.

Have spoken as an invited speaker for Skolkovo Innovation Center, Contented online school, Loftschool YouTube channel and others.

I also run a travel startup Trips and numerous side projects from scratch.

Hi. My name is Yan Herasimovich.

I am a Principal Product Designer at one of the world's largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.

AARRR Framework

Adaptive Design

After Effects

Agile

Amplitude

Art Direction

Axure

Balsamiq

CJM

Custdev

CX

Figma

ICE Scoring

Ideal Customer Profile

Impact Mapping

In-depth Interviews

Jira

Jobs to be Done

Job Stories

Marvel App

Mentorship

Miro

Motion Design

MVP

Notion

OKR

Responsive Design

Photoshop

Principle

Prototyping

Riskiest Assumption Test

Scrum

SimilarWeb

Sketch

Tableau

Tilda

Trello

UI

User Stories

Wireframing

User Story Mapping

Usability Testing

UX

Uchi.Doma

Principal Product Designer

Uchi.Doma is a 1-on-1 tutoring platform and a part of UCHi.RU ecosystem, the second largest EdTech company in the world.

I lead teams of product, communication and content designers, illustrators, a UX researcher and a copywriter; art direct and coach people.

38,4

%

conversion rate

The professional orientation project reached a 38-percent conversion rate from a visitor to the request, so we got thousands of new users.

3 Tilda's design awards

3 projects won a design award as “An inspiring selection of finest Tilda projects and a modern web design showcase”.

×5

daily revenue

Oversaw the launch of the Black Friday promo page, which resulted in record daily revenue.

×3

activation metrics

Made a trial lesson request redesign, that led to 3 times grow of activation metrics.

×2

first purchases

Raised the frequency of new user purchases by half in H2 2022.

Watch the full case study on YouTube

Watch the full case study

UCHi.RU

Lead Product Designer

More than 350 thousand teachers and 8 million students are using the platform, and it has generated a revenue of $33+ million per year.

I fully designed a homework assignment service which is currently used by millions of school students; initiated UX tests with both teachers and students to improve the quality of the product; mentored product designers; produced some visual concepts for the platform.

UCHi.RU stats
on SimilarWeb

Second EdTech in the world

Watch the full case study on YouTube

Watch the full case study

Trips

Founder & Product Designer

Trips is an app for travellers. Based on Jobs-to-be-Done research of the tasks that are important for travellers, Trips allows to aggregate all the information for any trip in one place.

I built a team of software engineers, a researcher, a technical director, a marketer and a travel expert. Being in charge of the whole strategy, I also designed the product from scratch.

Download on the App Store

Download on the

App Store

My interview on Perito

Read my interview on Perito

Tilda's design award

Meme Exchange

Principal Product Designer

Onederx Meme Exchange is a project which, in a sense, was a predecessor of NFT. Onederx Meme Exchange offered trading not with specific memes, but with their composite index, based on meme thread on Reddit.

As a Principal Product Designer, I was in charge of its whole visual appearance. We decided to use extraordinary UI proportions, bold colours, animated meme gifs and monospace fonts to increase the project’s viral potential.

Product Hunt Founder
about the landing page:

Project on the media:

Travers

Product Designer

Travers is the first complete functional platform for booking instructors and personal trainers for action sports.

I fully designed hundreds of screens from scratch, including the whole website, app for clients and app for instructors.

More on the
website

Travers
on the media

Summator

Product Designer

Summator’s hardware aggregates 4G signals from different carriers and makes the connection much faster and more stable. It allows to improve the quality and cut down the cost of office internet up to 5 times.

I designed the device exterior, some banner ads, and a website with a built-in 3D product visualization model.

Tilda's design
award

Project
on the media

Feel free to ask me anything

Telegram

LinkedIn

Email