Yan Herasimovich

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For the last 15 years, I've been designing digital products for millions of people, developing design strategies, building and leading design teams, optimizing processes.

Worked for big brands, some of the world's largest search engines, fintech, edtech, and consulting companies, as well as smaller startups.

Mentored 100+ designers, have spoken for startup accelerators, online schools and YouTube channels. Moved to London on a Global Talent Visa in 2023.

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Uchi.Doma

Principal Product Designer

Uchi.Doma is a 1-on-1 tutoring platform and a part of UCHi.RU ecosystem, the second largest EdTech company in the world.

I lead teams of product, communication and content designers, illustrators, a UX researcher and a copywriter; art direct and coach people.

38,4

%

conversion rate

The professional orientation project reached a 38-percent conversion rate from a visitor to the request, so we got thousands of new users.

3 Tilda's design awards

3 projects won a design award as “An inspiring selection of finest Tilda projects and a modern web design showcase”.

×5

daily revenue

Oversaw the launch of the Black Friday promo page, which resulted in record daily revenue.

×3

activation metrics

Made a trial lesson request redesign, that led to 3 times grow of activation metrics.

×2

first purchases

Raised the frequency of new user purchases by half in H2 2022.

Watch the full case study on YouTube

Watch the full case study

UCHi.RU

Lead Product Designer

More than 350 thousand teachers and 8 million students are using the platform, and it has generated a revenue of $33+ million per year.

I fully designed a homework assignment service which is currently used by millions of school students; initiated UX tests with both teachers and students to improve the quality of the product; mentored product designers; produced some visual concepts for the platform.

UCHi.RU stats
on SimilarWeb

Second EdTech in the world

Watch the full case study on YouTube

Watch the full case study

Trips

Founder & Product Designer

Trips is an app for travellers. Based on Jobs-to-be-Done research of the tasks that are important for travellers, Trips allows to aggregate all the information for any trip in one place.

I built a team of software engineers, a researcher, a technical director, a marketer and a travel expert. Being in charge of the whole strategy, I also designed the product from scratch.

Download on the App Store

Download on the

App Store

My interview on Perito

Read my interview on Perito

Tilda's design award

Download on the

App Store

Read my interview on Perito

Tilda's design award

Meme Exchange

Principal Product Designer

Onederx Meme Exchange is a project which, in a sense, was a predecessor of NFT. Onederx Meme Exchange offered trading not with specific memes, but with their composite index, based on meme thread on Reddit.

As a Principal Product Designer, I was in charge of its whole visual appearance. We decided to use extraordinary UI proportions, bold colours, animated meme gifs and monospace fonts to increase the project’s viral potential.