Yan Herasimovich
Yan Herasimovich
Hi. My name is Yan Herasimovich
I am a Principal Product Designer at one of the world-largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.
I am a Principal Product Designer at one of the world-largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.
Hi. My name is Yan Herasimovich.
I design digital products, build and lead design teams and optimise processes.
Have been doing product design for the last 14 years, have worked for multiple billion dollar companies, as well as for some small startups.
I mentor designers, managers and startups, so now I'm in the top 3 of 130+ design mentors on Solvery mentoring platform.
I have a blog Designolog in the top 20 most cited public Telegram channels about design.
Have spoken as an invited speaker for Skolkovo Innovation Center, Contented online school, Loftschool YouTube channel and others.
I also run a travel startup Trips and numerous side projects from scratch.
Hi. My name is Yan Herasimovich.
I am a Principal Product Designer at one of the world-largest EdTech companies, UK Global Talent visa holder, mentor, speaker and author.
AARRR Framework
Adaptive Design
After Effects
Agile
Amplitude
Art Direction
Axure
Balsamiq
CJM
Custdev
CX
Figma
ICE Scoring
Ideal Customer Profile
Impact Mapping
In-depth Interviews
Jira
Jobs to be Done
Job Stories
Marvel App
Mentorship
Miro
Motion Design
MVP
Notion
OKR
Responsive Design
Photoshop
Principle
Prototyping
Riskiest Assumption Test
Scrum
SimilarWeb
Sketch
Tableau
Tilda
Trello
UI
User Stories
Wireframing
User Story Mapping
Usability Testing
UX
Uchi.Doma
Principal Product Designer
Uchi.Doma is a 1-on-1 tutoring platform and a part of UCHi.RU ecosystem, the second largest EdTech company in the world.
I lead teams of product, communication and content designers, illustrators, a UX researcher and a copywriter; art direct and coach people.
38,4
%
conversion rate
The professional orientation project reached a 38-percent conversion rate from a visitor to the request, so we got thousands of new users.
3 Tilda's design awards
3 projects won a design award as “An inspiring selection of finest Tilda projects and a modern web design showcase”.
×5
daily revenue
Oversaw the launch of the Black Friday promo page, which resulted in record daily revenue.
×3
activation metrics
Made a trial lesson request redesign, that led to 3 times grow of activation metrics.
×2
first purchases
Raised the frequency of new user purchases by half in H2 2022.
UCHi.RU
Lead Product Designer
More than 350 thousand teachers and 8 million students are using the platform, and it has generated a revenue of $33+ million per year.
I fully designed a homework assignment service which is currently used by millions of school students; initiated UX tests with both teachers and students to improve the quality of the product; mentored product designers; produced some visual concepts for the platform.
UCHi.RU stats
on SimilarWeb
UCHi.RU stats
on SimilarWeb
Second EdTech in the world
Second EdTech in the world
Trips
Founder & Product Designer
Trips is an app for travellers. Based on Jobs-to-be-Done research of the tasks that are important for travellers, Trips allows to aggregate all the information for any trip in one place.
I built a team of software engineers, a researcher, a technical director, a marketer and a travel expert. Being in charge of the whole strategy, I also designed the product from scratch.
Download on the App Store
Download on the
App Store
My interview on Perito
Read my interview on Perito
Tilda's design award
Download on the
App Store
Read my interview on Perito
Tilda's design award
Meme Exchange
Principal Product Designer
Onederx Meme Exchange is a project which, in a sense, was a predecessor of NFT. Onederx Meme Exchange offered trading not with specific memes, but with their composite index, based on meme thread on Reddit.
As a Principal Product Designer, I was in charge of its whole visual appearance. We decided to use extraordinary UI proportions, bold colours, animated meme gifs and monospace fonts to increase the project’s viral potential.
Product Hunt Founder
about the landing page:
Project on the media:
Travers
Product Designer
Travers is the first complete functional platform for booking instructors and personal trainers for action sports.
I fully designed hundreds of screens from scratch, including the whole website, app for clients and app for instructors.
More on the
website
More
on the
website
Travers
on the media
Travers on the
media